Everything You Need to Know About the Maserati 100

May 10th, 2018 by

Nominations have now closed on the 2018 Maserati 100 with the final list of names to be published on April 29 with a recognition event to be held in London sometime in May 2018.

What is the Maserati 100?

The Maserati 100 is a list of 100 British entrepreneurs who have challenged the establishment and disrupted the market. Maserati was itself a disruptor, so they know the importance that these influential people can have in the world of business. The general public was asked to nominate individuals who they feel are innovators in their respective industries. The list will be reviewed and judged by a panel of experts assembled by the Sunday Times.

What Does it Mean to Be a Business Disruptor?

Business disrupters are innovators; they can displace an entire market or industry. Companies like Amazon, Airbnb, Uber, and WeWork have completely turned their industries upside-down. They all identified an unexploited niche and filled the gap. Or consider forward-thinking Maserati 100 nominee, T-Sticks. This innovative British company got rid of the messy, dripping tea bag by rethinking the packaging. The tea (and now coffee) comes in a perforated foil stick, so there’s no mess and a stirrer always at hand. Now they’re selling tea to China. Simple, but brilliant. Creativity is important, but innovation can disrupt entire industries.

Who’s on the Exclusive List?

The list reads like a virtual who’s who in the industry with a list ranging from startups and vibrant success stories to long known business influences which have pioneered groundbreaking tactics to change the industry they have become part of.

These game-changers have had a positive impact on the British economy and come from a wide range of age groups and industries with 75 percent being under the age of 50 and the average age being 38 years old. In terms of companies, almost half of those nominated are located in London with 25 percent of the remaining nominees being based in the major cities around England, Wales, and Scotland. In terms of industries, the list included 19 people in the food and drink related sectors and 25 percent were entrepreneurs in the technology sector.

Why Honor Innovative Entrepreneurs?

When asked why Maserati decided to create this list each year, the regional manager of Maserati North Europe, Peter Denton was quoted as saying, “The Maserati 100 is now in its third year; originally launched to celebrate 100 successful British entrepreneurs in Maserati’s 100th year. Three years later we’re still firmly dedicated to recognizing the valuable contribution Britain’s entrepreneurs are making to the economy. As our business continues to experience a remarkable period of growth, we shouldn’t forget how it all began; with the entrepreneurial and disruptive spirit of Alfieri Maserati and his brothers. We are proud to be championing that same drive and tenacity today.”

The editor of the Sunday Times, Ian Dey, said that it was this form of business disruption that has been the creation of many amazing start-ups and it is important to pay these entrepreneurs tribute for leading the way and turning the tables on big business through their use of innovation along with creative ideas.

You can check out who made the cut when The Sunday Times releases the final list in April.